01 // Voice & Tone
How you sound.
The texture of your communication — so nothing we write ever feels automated or generic.
Your voice in 3–5 words
Words & phrases you ALWAYS useSignature lines, go-to phrases, how you greet people.
Words & phrases you NEVER useCringe words, industry clichés, anything that isn't you.
Emoji Never Sparingly Freely
Profanity Never Mild & occasional Part of my brand
02 // Messaging Pillars
What you stand for.
The themes we hammer on repeat until the market associates them with your name.
Your core topics & themese.g. hormones, gut health, metabolism, training for execs…
What do you want to be known for?
Your hot takes & the myths you love to bust
03 // Audience
Who you're talking to.
We write to one person. Tell us who they are.
Who is your ideal client / follower?
Their biggest pains & misconceptions
The transformation you deliver
04 // Stories & Proof
Why they should believe you.
Your receipts. We'll weave these through the content as proof.
Your origin story (short)
Credentials & numbers to highlight
Go-to anecdotes & client wins
05 // Structure & Formats
How you build a post.
The skeleton underneath the content, so our drafts match your rhythm.
How do you open? (your hook style)
How do you close? (your CTA style)
Favorite content formatse.g. tier rankings, head-to-heads, myth-busting, day-in-the-life, carousels.
Typical post length Short & punchy Medium Long-form & detailed A mix
06 // Do's & Don'ts
The red lines.
Just as important as what we say — what we never say.
Topics that are OFF-LIMITS
Health / medical claims to avoid
Competitors or names NOT to mention
Anything that makes you cringe
07 // Reference Material
Show us what already sounds like you.
The fastest way to clone your voice is to feed the machine real examples. Drop links and upload anything — best posts, captions, brand docs, a logo, sample photos or video.
Links to studyOne per line — Instagram, TikTok, your current site, specific posts you love.
Upload reference files
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Drop files here, or click to browse
Posts, captions, brand guidelines, logo, photos, video — up to 500 MB each.
08 // Logistics
So we can reach you.
The practical details to kick off your first shoot.
Preferred shoot windowsDays / times that usually work for filming in Cleveland.
Submit & Start